One of the most connected stadiums in the world is San Francisco’s Levi’s Center with over 400 miles of fibre optic cable and 680 access points – that’s one for every 100 seats. On average, larger stadiums are installing 700+ wireless access points and there are multiple third-party companies like AT&T, Cisco and Verizon that provide end-to-end wireless network services.”ĭata from Northwestern University’s School of Professional Studies Team, based in Illinois, USA, shows that the rise of smart technologies in stadiums across America are helping to redefine fan experiences and boost the number of people returning to live events. A more powerful network also translates into more money from additional food, beverage, merchandise and upgrade purchases.Īccording to Trips Reddy, marketing director at software company Umbel Corp in Austin, Texas: “Fans expect fast, secure and reliable connectivity. Stadiums don’t want to see younger fans leaving the venue at half-time just so they can get online. Connectivity is super important, not just for fans, but for venue staff, contractors, vendors, press and VIP guests. Fans expect a tailored mix of physical and digital experiences across their phones, tablets, kiosks, concession stands and anywhere else they might find themselves at a venue. Live events are no longer just about watching a game. Fans want to be able to share, interact and use social media while they’re there. ![]() Across America, teams are spending millions of dollars in embedding connectivity and convenience to stadiums. Venues are using data, apps, beacons and digital innovation to improve operations, player performance and fan experiences. So what’s the big draw? How are modern stadiums meeting the needs of their tech-savvy superfans? The main priority is in prizing fans off of their sofas and compelling them out of the comfort of their own homes and back into the stadium and to do this they need to be placed at the centre of the action, having experiences that keep them coming back. ![]() However, in considering the evolution of such structures, one feature which is coming to define the modern sporting arena is the use of technology. Visitors can explore the facilities that cities have built to host the Games – from the Olympia in Ancient Greece through to modern architectural icons such as Frei Otto’s Munich Olympic Stadium and Herzog and de Meuron’s Bird’s Nest in Beijing. Vuilliomenet is currently co-curator of a multimedia exhibition at The Olympic Museum in Lausanne, Switzerland, moving to London this summer, which considers past, present and future stadium design, as well as the engineering innovations and challenges in building flexible, modern venues. ![]() A growing number of discerning spectators want to receive information about what they’re watching in a very different manner, and technology is evolving to meet their requirements in increasingly sophisticated ways.Īccording to Pascal Vuilliomenet, vice president for innovation and technology transfer at the École Polytechnique Fédérale de Lausanne (EPFL) Research Institute in Switzerland, professionals involved in the development of sporting arenas should investigate the benefits of technology such as augmented and virtual reality to create user experiences that put spectators in the thick of the action. If you think going to a stadium to watch a sports fixture is just about the live experience, then think again.
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