The authors developed two dress conditions: revealing (slit skirt, low cut blouse, high heeled shoes) and non-revealing (skirt without a slit, blouse buttoned to neck, boots). ( 1987) studied whether women’s sexual intent and interest as conveyed by revealing dress was misinterpreted by men. Cahoon and Edmonds found that men and women made similar judgments, although men’s were more extreme than women’s. Overall, when wearing provocative dress a model was rated more sexually appealing, more attractive, less faithful in marriage, more likely to engage in sexual teasing, more likely to use sex for personal gain, more likely to be sexually experienced, and more likely to be raped than when wearing conservative dress. No specific theory was identified by these authors as guiding their research. For example, both Edmonds and Cahoon ( 1986) and Cahoon and Edmonds ( 1987) found ratings of women who wore provocative dress were more negative than ratings of women who wore non-provocative dress. In the 1980s researchers were interested in women’s provocative (revealing, sexy) dress and the extent to which men and women attributed the same meaning to it. Finally, information in this paper is useful for professors who research or teach the social psychology of dress. It is also useful for graduate students (1) who want to learn about the major scholars in these key areas of inquiry who have moved the field forward, or (2) who are looking for ideas for their own thesis or dissertation research. The content presented features developing topics within the social psychology of dress and is useful for undergraduate students who want an overview of the content area. Our goal was to identify theoretical approaches used in conducting research in these areas, provide an abbreviated background of research in these areas highlighting key findings, and to identify future research directions and possibilities. The social psychology of dress is concerned with how an individual’s dress affects the behavior of self as well as the behavior of others toward the self (Johnson & Lennon 2014).Īmong several topics that could be included in a critical review of research addressing the social psychology of dress, we focused our work on a review of published research in two broad areas: (1) dress as a stimulus and its influence on (a) attributions by others, attributions about self, and on one’s own behavior and (2) relationships between dress, the body, and the self. 24).Ī range of topics might be included under the phrase social psychology of dress but we use it to refer to research that attempts to answer questions concerned with how an individual’s dress-related beliefs, attitudes, perceptions, feelings, and behaviors are shaped by others and one’s self. By the 1950s social science theories from economics, psychology, social psychology, and sociology were being used to study dress and human behavior (Rudd 1991, p. Body supplements include, but are not limited to, accessories, clothing, hearing aids, and glasses. Body modifications include cosmetic use, suntanning, piercing, tattooing, dieting, exercising, and cosmetic surgery among others. ![]() Dress is defined as “an assemblage of modifications of the body and/or supplements to the body” (Roach-Higgins & Eicher 1992, p. ![]() Finally, information in this paper is useful for professors who research or teach the social psychology of dress.Ī few social scientists in the 19 th Century studied dress as related to culture, individuals, and social groups, but it was not until the middle of the 20 th Century that home economists began to pursue a scholarly interest in social science aspects of dress (Roach-Higgins 1993). ![]() The subject matter presented features developing topics within the social psychology of dress and is useful for undergraduate students who want an overview of the content area. We identify theoretical approaches used in conducting research in these areas, provide an abbreviated background of research in these areas highlighting key findings, and identify future research directions and possibilities. The review addresses published research in two broad areas: (1) dress as a stimulus and its influence on (a) attributions by others, attributions about self, and on one's behavior and (2) relationships between dress, the body, and the self. The purpose of this research was to provide a critical review of key research areas within the social psychology of dress.
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